PLEASE READ OUR PRIVACY POLICY

BY ACCESSING OR USING SWAN VISION’S WEBSITE, YOU ACKNOWLEDGE THAT YOU HAVE READ, UNDERSTAND, AND AGREE TO BE BOUND BY OUR PRIVACY POLICY. THIS POLICY DESCRIBES HOW WE COLLECT, USE, AND PROTECT YOUR PERSONAL INFORMATION AND OUTLINES YOUR RIGHTS REGARDING YOUR DATA.

IF YOU DO NOT AGREE WITH OUR PRIVACY POLICY, PLEASE REFRAIN FROM USING OUR WEBSITE, OR SERVICES. FOR MORE INFORMATION, REVIEW THE FULL PRIVACY POLICY DOCUMENT.

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Privacy Policy for Swan Vision

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Last Updated: 10/26/2024

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At Swan Vision, we are dedicated to safeguarding your privacy and ensuring the confidentiality of your personal information. This Privacy Policy outlines the methods by which we collect, utilize, share, and protect your information in compliance with the Health Insurance Portability and Accountability Act (HIPAA), the Connecticut Data Privacy Act, and other relevant regulations.

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1. Information We Collect

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To provide you with effective eye care services, we gather various types of personal information. This includes Personal Identifying Information (PII), such as your first and last name, contact information like your email address, mailing address, and phone number, as well as your date of birth, which is necessary for identity verification and medical record purposes.

We collect medical information, which encompasses your health history, any relevant pre-existing conditions, and details regarding your vision, including prescriptions, past and current eye conditions, treatment history, and diagnostic test results. We also take note of any known allergies or medications that you may have, as this information is crucial for ensuring your safety during treatment.

In terms of financial information, we obtain payment details, including credit or debit card numbers, expiration dates, and billing addresses, along with insurance information such as provider details and policy numbers. This information is essential for processing payments and managing insurance claims. Furthermore, when you visit our website or engage with us online, we may collect online information, including your IP address and device information. We also use cookies and analytics tools to track website usage and improve our services.

 

2. How We Use Your Information

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The information we collect is utilized for a variety of purposes. Primarily, we use your personal information to deliver treatment and services effectively. This encompasses providing comprehensive eye care services, conducting eye exams, and making treatment recommendations based on your individual needs. We also utilize your information for appointment scheduling purposes, ensuring that we can communicate and confirm appointments as well as notify you of any changes. Your information is crucial for billing and payment processing, allowing us to handle payments and manage insurance claims efficiently. We are committed to complying with all legal obligations, which may involve using your information for reporting requirements mandated by applicable laws. Lastly, de-identified data may be used for research and quality improvement purposes, enabling us to enhance our services based on analyzed information.

 

3. Legal Basis for Processing Your Information

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Our processing of your personal data is grounded in several legal bases. We may process your information based on your explicit consent when required. We also process data to fulfill our contractual obligations in providing eye care services, ensuring that we meet the needs outlined in our agreements with you. We compile with applicable laws and regulations, including HIPAA and Connecticut privacy laws, necessitates our processing of your information. Lastly, we may engage in processing based on legitimate interests, particularly for purposes such as improving our services, provided these interests do not infringe on your data protection rights.

 

4. How We Share Your Information

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At Swan Vision, we maintain a strict policy of not selling or renting your personal information. However, there are specific circumstances in which we may share your data. We may disclose your information to third-party service providers who perform essential functions on our behalf, such as billing and IT services. These third parties are contractually obligated to protect your data in accordance with applicable privacy laws. Your health information may be shared with medical professionals or specialists involved in your treatment, in strict adherence to HIPAA guidelines. In instances where we are required by law to disclose your personal information, such as in response to subpoenas, court orders, or legal processes, we will comply with those obligations. This includes circumstances that necessitate protecting the rights and safety of Swan Vision, our patients, or others.

 

5. Data Security Measures

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We take the security of your personal information seriously and implement appropriate measures to protect it from unauthorized access, alteration, disclosure, or destruction. We utilize secure encryption protocols for electronic data, particularly for sensitive information, to ensure that your data remains confidential. Access controls are also in place, guaranteeing that only authorized personnel have access to your data, which is supported by multi-factor authentication methods. We conduct regular audits of our security practices to ensure compliance with legal standards and to address any potential vulnerabilities.

 

6. Your Rights Regarding Your Information

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As a patient, you have several rights concerning your personal information. You have the right to access your personal data, which means you can request a copy of the information we hold about you. In such cases, we may require verification of your identity. You also possess the right to rectify any inaccurate or incomplete information we hold about you.

In certain situations, you may request the deletion of your personal information, particularly when it is no longer necessary for its original purpose. Furthermore, you have the right to restrict the processing of your personal data under specific circumstances. You may also request your personal information in a structured, machine-readable format, which is known as the right to data portability. You have the right to object to the processing of your personal data for direct marketing purposes. To exercise any of these rights, please reach out to us using the contact details provided in the “Contact Us” section below.

 

7. Retention of Personal Information

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We retain your personal information only for as long as is necessary to fulfill the purposes for which it was collected, in accordance with legal requirements, or for legitimate business purposes. Medical records will be retained following Connecticut regulations and HIPAA requirements, ensuring that we comply with all legal obligations regarding the duration of record retention.

 

8. Changes to This Privacy Policy

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From time to time, we may update this Privacy Policy to reflect changes in our practices or applicable laws. If significant changes are made, we will communicate those changes to you through our website or direct notifications. We encourage you to periodically review this policy to stay informed about how we protect your information and your rights regarding it.

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9. Contact Information

If you have any questions or concerns about the Privacy Policy, please contact us at:

• Phone: (860) 785 - 8176

• Email: swanvisionoptometry@gmail.com 

• Address: 38 Town Line Rd Ste 3, Rocky Hill, CT 06067

By using this Site, you acknowledge that you have read, understood, and agree to the Privacy Policy.

This version provides a thorough and legally sound of the Privacy Policy section, covering all critical areas of concern for users and businesses. Let me know if you’d like further revisions or additional clauses!